Tuesday, July 10, 2007

American Express enchances their Rewards program

AMEX has refreshed the look and feel of their rewards program. They are also playing with the name, advertising it as "Membership Rewards Express program". Do expect annoying Flash multimedia eating up computer resources while visiting their website.

Remember now you can get a "points advance" to get the reward you want faster. You have to earn the "advanced points" within a period of time, otherwise Amex will simply charge you for the advanced points at the going rate at the time of the advance. This is a fair and balanced way to implement a points advance program. And a clever one too!

Also Amex is running a double points promo on all purchases that runs through August 31, 2007. Check your mail (snail-mail) for postcards/mail with that promo and also your email inbox for similar offers. From a strategy stand-point this is good, because there are a number of items that you can't get more than 1% rewards with other credit cards. So being able to get 2% on everything (even for a limited time) is a nice way to boost your rewards total!

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