New 30% off Borders Rewards coupon for Borders Bookstores (not online)

Borders Bookstores has a new coupon for members of their free Borders Rewards program. The new coupon gets you 30% off the list price of one item if you make a purchase of $10 or more. But wait, there's more! You can also receive the coupons to cellphone! That's right! Go high-tech coupon lovers!

Details on the coupon, along with fineprint and resctrictions are here.